About Project Hoon
Project Hoon: Driven by Passion, Defined by Quality, and Powered by You
Project Hoon was born in 2017 from a genuine love for Japanese car culture and the exhilarating world of touge racing. Founded by a dedicated enthusiast in Canada, our mission has always been clear: to create premium merchandise inspired by iconic series like Initial D, built on a foundation of unwavering quality and a deep connection with the fan community.
From the very beginning, we understood that being a fan is about more than just owning something – it's about experiencing the passion, the details, and the feeling. That's why quality has always been paramount at Project Hoon. We've poured countless hours into sourcing the finest materials and forging strong relationships with manufacturers who share our commitment to excellence. Every sticker, every key tag, is a testament to this dedication, designed to not only look great but also to stand the test of time. We believe in creating products that fans will be proud to own and display for years to come.
Our initial journey was incredible, with Project Hoon quickly becoming a trusted name within the Initial D fandom community. This success wasn't just about the products themselves; it was also about the people who supported us. We've always believed in treating our customers like fellow enthusiasts, providing stellar customer service that goes above and beyond. We pride ourselves on being responsive, helpful, and genuinely passionate about what we do. Your satisfaction is our top priority, and we're always here to answer your questions and ensure you have the best possible experience with Project Hoon.
Life throws curveballs, and after a period of incredible growth, Project Hoon went dormant for 5 years. But the spirit of Hoon, fueled by that initial passion and the strong connection with our customers, never truly faded. The recent relaunch is a testament to the resiliency of this vision and the enduring love for the culture we represent. Coming back after such a long break isn't easy, but the immediate support and enthusiasm from the community have been overwhelming, reminding us why we started this journey in the first place.
At Project Hoon, we're more than just a business – we're a part of the fan community. We understand the details that matter, the references that resonate, and the feeling of wanting high-quality merchandise that truly represents your passion. We're committed to continuing to deliver on that promise, driven by our love for the culture, our dedication to quality manufacturing, our unwavering focus on customer service, and the resilience to keep pushing forward, no matter the challenges.
Thank you for being a part of the Project Hoon story. We're thrilled to be back on the road with you!
- Hoon
March 14, 2025